Job Description

Request Title: Marketing Coordinator I
Business Unit/Group: DCP Franchise Management
Requisition Number: 38781-1
Intended Start Date: 9/1/2026
Contract Duration: 3-months
Possibility For Extension / Conversion? Possible.
Max Hourly Pay Rate: $32.05/hr
OT Required / Expected? No
WB Games Resource(s)? No
CNN Resource(s)? No
Open to former interns? Yes


What We Do/Project


Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate, Global Franchise Management & Marketing. Our Associate is a member of the Warner Bros. Discovery Global Consumer Products Franchise Management & Marketing team, which is responsible for supporting the DC brand (inclusive of franchises like Batman, Superman, Wonder Woman, Justice League, DC Super Friends, Batwheels, and many more). This group spearheads the strategic planning process, franchise plan development, and marketing activations tied to our annual DC priorities.


The person in this role will be responsible for the day-to-day facilitation of franchise strategy and marketing initiatives, including but not limited to: supporting upcoming Theatrical releases; building up the go-to-market strategy for the franchise by developing initial branding materials and pitching projects to prospective global licensees as well as retailers; acting as a management lead across high-level and high-impact co-licensing partnerships with other entertainment IP; identifying data-driven audience insights to inspire strategic character positioning, establishing key marketing beats/opportunities in the annual planning cycle, and providing support to cross-functional teams that will allow them to activate against our creative principles; supporting the creation of presentation materials and brand-new style guide assets for licensees to leverage in product development; and overseeing the execution of activations on a global scale in partnership with hundreds of different licensees across Toys, Fashion, Home, and Accessories. Other duties may also be assigned dependent on business development and incremental needs.


The ideal candidate for this position is naturally curious and proactive. They're adept at relationship management, able to clearly identify/articulate priorities, and are willing to leverage research/data as the foundation for creative ideation. In a fast-moving environment, they are able to stay organized and remain professional while always being willing to act as a problem-solver. They also like to have fun and are passionate about the work they do...we get to play around in the world of Super Heroes after all!


Job Responsibilities / Typical Day in the Role
• Review, route, and approve all licensee and retailer marketing submissions for assigned properties
• Assist in executing franchise strategies and marketing initiatives in support of core franchises as well as individual properties (e.g., Superman, DC brand, etc.)
• Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business
• Assist with the acquisition, development, approval, and use of Theatrical and TV assets
• Assist in executing the social media content strategy and calendar across all platforms, developing innovative marketing approaches to delight and engage fans
• Obtain necessary internal, external, and third-party approvals (including Legal, Brand Assurance, and Talent) for all GCP-driven marketing materials and assets that licensees as well as promotional partners can leverage
• Maintain Brand Assurance guidelines and ensure timely updates plus communication outward to the applicable stakeholders
• Lead the comics re-use process for Global Consumer Products, clearing new artwork from DC comic books for use across product and marketing opportunities
• Act as the first point of contact for product development and brand-related questions
• Manage relationships with external agencies and vendors, with whom the team collaborates frequently on various projects in support of DC brand initiatives
• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development, and the Global Insights teams in addition to data from external sources
• Collect and submit updates to the Franchise Monthly Newsletter
• Other projects and duties may be assigned dependent on business development and needs.


Must Have Skills / Requirements
1) Proficiency in PowerPoint
a. 3+ years; Ability to translate data and ideas into digestible and effective presentations for external stakeholders.
2) Strong communication ability (Written and verbal)
a. 3+ years; Ability to present ideas and data to external stakeholders as well as communicating effectively and collaboratively with internal stakeholders.
3) Knowledge of Consumer Products Industry and Entertainment Industry
a. 3+ years; Understanding platforms that allow us to meet and track our revenue targets and engagement.


Nice to Have Skills / Preferred Requirements
1) Franchise management experience is a plus
2) 2+ years entertainment industry experience strongly preferred
3) Bachelor's degree with coursework in business/marketing strongly preferred
4) Proficiency in Keynote is a plus
5) Photoshop and Illustrator knowledge is a plus
6) Knowledge of digital platforms (YouTube, Instagram, TikTok), emerging technologies, and consumer trends is a plus
7) Understanding of licensing preferred


Soft Skills:
1) A passion for and knowledge of the DC brand and franchises (e.g., Superman, Batman, Wonder Woman, Justice League, DC Super Friends, Batwheels, etc.)
2) Clear understanding of marketing principles
3) Strong written and oral communication skills
4) Must be well-organized with effective and proven planning and follow-through skills
5) Must be a self-starter, dependable, and optimistic
6) Must have the ability to analyze and organize data
7) Must have the ability to work well under time constraints
8) Must be able to handle multiple projects, prioritize assignments, and effectively meet deadlines
9) Must have the ability to work in a team environment with changing priorities and therefore be flexible/adaptable
10) Must be proactive and willing to take ownership of high-impact/high-visibility projects
11) Must be creative and willing to troubleshoot/solve problems


Technology Requirements:
1) Strong proficiency in Microsoft Word, Excel, and PowerPoint


Education / Certifications
1) None required.


Interview Process / Next Steps
1) 1st round with Director, Franchise Management & Marketing
2) Possible 2nd round with VP, Franchise Management & Marketing


Additional Notes
• Sourcing in CA - Burbank.
• Hybrid - 3-days onsite. Flexible based on meetings.

Please note that this is a contract role providing services to Warner Bros. Discovery through external staffing partners of Allegis Global Solutions. If you are selected for this role, you will be employed by AGS and will not be an employee of Warner Bros. Discovery.

This role is eligible for the following benefits:

Medical, dental & vision

Hospital plans

401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available

Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)

Company paid short and long-term disability

Health & Dependent Care Spending Accounts (HSA & DCFSA)

Employee Assistance Program

Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave

Benefits are subject to change and may be subject to specific elections, plan, or program terms.

AGS is an Equal Opportunity Employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.


If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email accommodation@allegisglobalsolutions.com for other accommodation options.

In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.

Please note that we may use artificial intelligence (AI) tools to screen, assess, or select applicants for this position. These tools may analyze application materials and assist our team in identifying candidates whose qualifications best match the requirements of the role. If you have questions about our use of AI in the hiring process, or would like more information, please contact us.

*We reserve the right to pay above or below the posted wage based on factors unrelated to protected classifications.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.


San Francisco Candidates only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

City of Los Angeles Candidates only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring.

Job Tags

Hourly pay, Contract work, Temporary work, Local area, Flexible hours

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